The idea behind Urban Contessa was to sell my creations at home parties. Kinda like Tupperware ... sans plastic. I call them Contessa Parties (I know, not very imaginative).
I come to your home and set out my wares. You invite your friends to drop by any time between, say, 2 and 4. They shop to their heart's content and go home with their goodies.
It soon became apparent that people were not quite seeing everything. Inevitably someone would see something that their Hostess had purchased and say "Hey! I didn't see that!"
So the Contessa Party evolved to include an actual demonstration. Followed by shopping. I didn't really want to go this route, thinking that people get bored, don't really care about the spiel.
But it turns out that this is what women expect when they go to a home party. They expect to sit down with a wee cuppa, listen to a complete stranger pitch their goods then take time to pick and choose what they want. It's a bonding moment with their friends.
I also discovered they spend more this way.
Alright. Whatever works. Who am I to argue?
However, I do have some ideas on expanding my clientele. More on that later ...